About Us

New Image Pool Interiors, Inc.

New Image Pool Interiors, Inc. was established on January 3, 2006, by owners Lee Valenzuela, Juan Serrato, and Raul Serrato. With 65 years of combined experience, we have set high standards in the Valley for quality of workmanship and customer service. To assure homeowners are getting the very best, we are proud to say there is an owner on site supervising all phases of your swimming pool remodel. See why the biggest and best swimming pool builders also rely on our expertise for their own plaster and pebble finish needs. All of our team is highly trained and experienced,so you can trust that your pool remodeling gets done right the first time, on time, and within budget.

Quality pool finishes combined with excellent application practices have made New Image Pool Interiors the number one plaster installer in the Fresno area. We have worked on over 60,000 pools and love what we do. If you're looking for a pool remodeling company that goes above and beyond, your search is over. Choose New Image today and schedule a free consultation.

Our Commitment to You

At New Image Pool Interiors, we put our customers first - all the time, every time. Check out the video to the left of our very own Sales Rep Bob Groth as he describes how we stay committed to providing our customers with top-notch customer service, answers to their questions, and a dedication to excellence.

At New Image Pool Interiors, you can count on more than a job well done - you're treated like family. Since our customers are our No. 1 priority, you can rest assured knowing we listen to you and address whatever concerns or questions you may have in a professional manner. Call New Image and learn why our customers rave about our customer service and craftsmanship.

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How We Serve You

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Who Is New Image?

What our clients say about us

Being able to swim in a luxury swimming pool at your own place is amazing! And I know for sure that the quality of service and technical experience of your company is the best. Thank you for everything!


This company is hands down the best company in California, they have an amazing team, hands on owners Juan, Raul, and Lee that go above and beyond to meet your expectations. They really care about their job and what they do.


Absolutely love our pool, Bob and his team were fantastic, professional and prompt. You can't go wrong with new image pool and won't find a place with a better price, products and service.


I can't say enough good things about New Image. They turned our 34 year old crumbling pool and spa into one we're proud to show off and use this summer. The crew was great, very polite and respectful and hard working.


They did an amazing job and finished fairly quickly with great quality work. From the beginning to the end of the process it was smooth and hassle free. It's companies like this that make having a pool enjoyable.


They did a fantastic job and I really enjoyed working with this company. Very professional and did an A+ job on my little 71ft pool. I am very happy with my little blue lagoon! Thank you New Image!


From beginning to end they we timely, professional and extremely customer service friendly. The pool was 25 years old so it needed a lot of work. New Image did a great job. Pool was done on time and looks better than it did new!


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